Holiday Inn Express - Columbia, Missouri

Executive Summary

This Holiday Inn Express represents a rare opportunity to locate in one of the fastest growing and most desirable university towns in the central Midwest. The hotel is located near the junction of I-70 and 63, one of the most two active interchanges in Columbia (Hwy 63 extends south to Jefferson City, the  state capital). With the population now exceeding 100,000, Columbia offers the fantastic landscape of central Missouri on the northern edge of the Missouri Ozarks. Besides its attractive scenery, the city has become a major regional medical service center, including three major hospitals. Another significant demand generator is the University of Missouri with a student/faculty population exceeding 30,000. In addition, there are two other four year colleges in Columbia.

 

Although the Holiday Inn Express franchise will not be renewed, it offers a lifestyle opportunity to locate in Columbia, as well as the ability to purchase a well positioned hotel that has been priced accordingly, based on the loss of flag and anticipated loss of revenue. If this hotel was able to retain the Holiday Inn Express flag, it would be brought to market at over $4.2 million.